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“For Those Who Suffer From External Events”

Brace yourselves, everybody: tomorrow is set to be the most depressing day of the year, according to a psychologist from the University of Cardiff. I love this stuff:

The equation is broken down into seven variables: (W) weather, (D) debt, (d) monthly salary, (T) time since Christmas, (Q) time since failed quit attempt, (M) low motivational levels and (NA) the need to take action…The formula was devised to help a travel company “analyze when people book holidays and holiday trends,” said Alex Kennedy, spokesperson for Porter Novelli, a London-based PR agency.

This certainly is excellent public relations! Other than that… I knew things were pretty glum in Wales a lot of the time, but still, damn.

  1. Stan says:

    … and it’s also a pretty neat way of getting people to buy holidays and consumables during the post-Christmas traditional slump period (and I’m not just talking about Not one Damn Dime Day). Feeling bad: buy things to make you feel better! You have a scientific reason to feel crappy!

    It’d make a nice change from being relentlessly targetted by fad diet books and “Audit your life” crap, anyway.

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