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The dumbest fucking thing ever

So I was going to do a post bout the Afghan soldier evacuation and the $500 million in planned aid to Pakistan. Then I saw this, a fan made video turned advertisement on Apple’s website touting another use for their titular iPad.

Ignoring the fact that the iPad is pretty much a glorified, expanded iPhone–a less sophisticated computer with a touch screen–this ad takes the cake in Apple consumer pretentiousness.

Effectively touting how you can use velcro to suspend an iPad anywhere in the home/car/work, the ad re-makes the wheel when you remember that it’s just as easy to prop the damn thing up without needing to place velcro all over the house.

The highlight of the video comes as a user places the gizmo on velcro placed on the wall. Not only would two black bars look fucking ugly on the wall when it’s not covered, but this idiot is using the iPad as a picture frame.

Let us compare:

Here’s the rundown of a picture frame

K-Mart 8×10 Picture Frame: $3.90

Photo Print: $2.50 (your milage may vary)

Hammer: $4

A goddamn nail: 10¢

Total: $10.50 and a little elbow grease.

And now iPad and Velcro

Adhesive Velcro: $3.90

Apple iPad: $300

Total: $304 and some ugly ass black stripe on the wall

I enjoy new technology, I really do. But the way this fucking trinket is hyped is goddamn deplorable. There’s nothing new or interesting to see, folks. Move along, move along.

  1. Betz says:

    Umm … define “take over our lives”. I would make the claim that we already have become slaves to technology … unless you mean this in the literal sense, and envision either a Terminator or Matrix-like future.

  2. Kris says:

    Haha, I just hope technology doesn’t take over our lives. When our generation runs the show, I think our society will change forever. Not to mention we will be cyborgs if we figure out a way by then.

  3. Evan says:

    That isn’t an ad from apple, it’s a fan video that apple linked. Sent from my iPad.

  4. Betz says:

    I interpreted the video as a kind of tounge-in-cheek artistic expression of taking cutting-edge and “primitive” technology, and then spinning them out to the absurd. After all, the tagline in the video stated “This is an exploration of what is possible, not necessarily what is practical.” Besides, this wasn’t Apple doing this – this was just one guy making a tribute video.

    I think someone’s just angry because their mom didn’t get them an iPad for their birthday …

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