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Lariviere tells us what the UO sees in its relationship with Phil Knight

The University is building a new expansion to the Len Casanova Athletic Center, to great controversy because the process involved will be the same as that used for the John E. Jaqua Academic Center for Student Athletes. UO Matters posted a couple of days ago a long mp3 of a meeting at which President Richard Lariviere outlines his rationale for accepting the donation from Phil Knight/Phil Knight’s various organizations.

This is the important part, I think. The mediated form hinders the ability of those being mediated to make a considered, rational argument, so I’ll just block-quote the thing in its entirety. Emphasis mine.

It really doesn’t have much to do with the central mission of the University of Oregon. The mission of the University of Oregon is education and research.

We live in a very odd society in that every society feels passionately about sports of one sort or another. You know this from your travels internationally. Soccer in most of the rest of the world. People spend billions of dollars on that entertainment. The odd thing in this country is that some significant portion of that entertainment world is associated with higher education.

There’s in my view an unconscionable tolerance for confusion around this. All of us who know better need to be educating the public that athletics is entertainment and education and research is why the University exists.

Now, do I wish that there was as much passion and willingness to part with treasure that focused on the humanities and the social sciences and the natural sciences as there is around football? You bet I do. That’s not the world we live in.

And should we be puzzled that a family that have made billions of dollars in the sports industry and love the University of Oregon are interested in giving money to this entertainment enterprise? It’s not much of a mystery for me and I don’t think it probably is for anyone.

If we don’t accept this gift, is it likely that the donors will get out of bed tomorrow and think, “Oh, what were we thinking? We should have been giving it to promote Sanskrit at the University of Oregon”? I don’t think so.

If we don’t accept this gift, what will be the negative consequences for the University’s education and research mission? Probably not much — in the short term. But they could be really, really profound over the long term. Really profound. This is an important gift for our future. So that’s all I have to say on that.

Once, Matt Petryni, an ex-Emerald columnist with whom I used to work there, told me that if the UO would just come out and say this, he’d understand the flirtation with sportswear corporations. And we’re talking about a guy who organized a march on Johnson Hall in an effort to end the UO’s relationship with one.

There are questions raised, though, such as what kind of “really, really profound” “negative consequences”? I guess I’ll ask Lariviere next time I see him. On the other hand, nobody in a position of power has ever been this forthright about the UO’s relationship with Knight on the record, at least that I can remember.

Media digests: They’ll return once all the content for the magazine gets copy-edited.