“For Those Who Suffer From External Events”
Brace yourselves, everybody: tomorrow is set to be the most depressing day of the year, according to a psychologist from the University of Cardiff. I love this stuff:
The equation is broken down into seven variables: (W) weather, (D) debt, (d) monthly salary, (T) time since Christmas, (Q) time since failed quit attempt, (M) low motivational levels and (NA) the need to take action…The formula was devised to help a travel company “analyze when people book holidays and holiday trends,” said Alex Kennedy, spokesperson for Porter Novelli, a London-based PR agency.
This certainly is excellent public relations! Other than that… I knew things were pretty glum in Wales a lot of the time, but still, damn.
