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ODE Watch: Shilling for Clothes Edition

In case you haven’t heard of American Apparel, today’s Emerald was intended for you. “News” Reporter Eva Sylwester breaks down just why American Apparel – which recently moved into the famed retail space previously occupied by Buster’s – is the bestest company EVER in a fawning front-page piece. The news editors back the de facto advertisement by devoting more inches to it than any other article, including stories about a drug dealer, a graduate student caught possessing child pornography, and the serious leakage problems a number of campus buildings have been experiencing. Newly-promoted News Editor Steve Neuman neglects to mention in a Newsmeeting blog post why the story was given so much space, but maybe this would be a good time to try out the ODE’s barren Ask the Editors feature.

  1. Tyler says:

    I was going to post something about the founder of the company today. Alas, Sho beat me to it.

  2. Kelly says:

    why y’all gotta hate? shiiit.

    megs, i miss your feistiness. and while i can appreciate ian’s argument for differing mug relevance, printing a large mug shot just seems odd. seeing that gentleman in a 1 x 1.5″ size was enough. his head is reminiscent of a pumpkin, and who wants to see that in higher resolution?

  3. Marla says:

    Wow…get a load of the mug on that guy. I’m pretty sure I saw him pleasuring his scraggly self in the metro tunnels last weekend.

  4. Sho says:

    Though it wouldn’t have been relevant to the story (since we are focusing on just a store opening and not the founder of the company) do a search on “Dov Charney”+harrassment and it’s a pretty interesting read. The dude loves the ladies.

  5. Tyler says:

    Emerald staffers are such a defensive race.

  6. ian says:


    Yay a response!

    Please excuse the continued Armchair Designing/Monday Morning Editing, but why isn’t it right to make one mug shot bigger than the other? The alleged possession of child pornography is a bigger, more disturbing story than the alleged dealing of pot. Few people will care what the alleged dealer looks like but many people should care who the alleged possessor of child pornography is. I must be missing out on some important journalistic credo here, so please fill me in.

    As far as the American Apparel piece is concerned, I’m unsurprised that you neglected to defend its content. The piece isn’t written poorly and Sylwester contacts a number of sources, but there just doesn’t appear to be any purpose to it other than to pick out a particular business and promote its products ($15 t-shirts,) business practices (“progressive benefits – low cost health care, free English classes, massages and paid days off,”) and complementary stores (West Moon.) Can you recall a similar story for another non-University retail store? Compare this piece to a May. 2nd story by Sylwester that actually talked about the 13th street business environment as a whole. Hell, the two Jan. 9th In Brief pieces by her were far more newsworthy and relevant to campus as a whole. And with the webcam piece you can play up the angle that it will actually have a harmful effect on enrollment.

    Also, you make good points about the difficulty in laying pieces out. Isn’t that the sort of thing that would be perfect for the Emerald blog? The six paragraphs you wrote here contain more content than the sum of the past three months of Emerald blogging – pictures excluded. Isn’t the point of the blog to placate the lowly plebe that is “Joe Critic”?

    I’m still a bit pissed that you didn’t accept my offer to be in charge of OC distribution and advertising (we would have given you a fancy title and everything! living on the street isn’t that bad!) but I hope that your current job at least pays the bills.

    Re: next issue. Soon. Any further elaboration would require far too many exclamation points.

  7. Meghann says:

    Gee, what a surprise. Winter term begins; the Emerald manages to put out an issue with original content and the Commentator continues to put off producing actual issues to nit-pick at stuff they really don

  8. Timothy says:

    Buster’s: Failed
    Philly Steak Place: Failed
    Buffalo Wings Place: Failed
    Pizza Thingamaggier: Failed
    Everything In That Space Since Face The Music Moved: Failed.

    I’m noticing a pattern.

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